Photos by ©Claudia Del Rivero
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BE PUNTA ALLEN - Boutique
Caribbean Brand Identity & Apparel Design 🌊🏝️ For this project, I developed a logo and full branding identity for a local Caribbean brand inspired by the marine and beach lifestyle of Punta Allen. The brand was created with a mission to support local communities, blending authentic coastal aesthetics with a modern, fresh appeal. The branding features a cool, breezy color palette inspired by the ocean, sandy shores, and tropical sunsets, combined with handcrafted illustrations that reflect the vibrant marine life and local culture. Additionally, I designed unique illustrations for apparel, incorporating playful yet stylish motifs that celebrate the region’s rich biodiversity and relaxed island spirit. This project was not just about design—it was about creating a visual identity with purpose, capturing the soul of Punta Allen while helping a local business thrive and connect with its audience. 🌊🐚✨